C is for Fruit?

Fruit has replaced cookies as the top snack for the under six set. Who is driving the new trend? Stephen Colbert has more:

More seriously, I wonder how much of a difference Cookie Monster actually made. Unfortunately, I’m not sure comparing the results in households that do watch Sesame Street, far too many confounding factors there. Perhaps if we knew how many people picked up the slogan that "cookies are a sometime food."